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Pat Dwight

Pat Dwight

Out With the Old in With the New

I’m finding it hard to believe that we will soon enter 2019. Not sure I’ve ever seen a year go faster. But, with 2019 almost here, it’s time to review those last few items on your list to begin the new year prepared.

Interactive Training Means 2-Way Participation

Training professionals strive hard to ensure that their training sessions are engaging. Trainers consider a job well done when they see improved class participation, evidence of real learning and participation, and practical application of the knowledge they learn will improve their work performance.

Coach or Boss - Which Are You?

Team leaders, supervisors, and managers (bosses) must now be both a coach and mentor. To do this requires good leadership skills designed to help transform their employees into “stars”. The evolution requires creating an environment that removes obstacles, leverages and develops strengths, shares information, and engages employees in the growth and continuous improvement of the company.

It Began With Pay Per Click (PPC)

Pay-per-click targeted ads appear in customers’ search engine results or on websites visited. Marketers pay a fee to a website owner or search engine only when a user clicks an ad. 

Be a Star Presenter

William Randolph Hearst once said “… Give me a baby, a puppy or a pretty girl, and I can sell anything.  Explaining, once he had your attention, he had the opportunity to make his presentation. Successful presentations aren’t about the slides – there’s much more to it. 

Keyboard Shortcuts - Use Fingers Not Mouse

Compared to reaching for the mouse or navigating a menu, a single keyboard shortcut shaves a moment off your task. It's important to know as many shortcuts as possible for your operating system - To Save Time. Applying the keyboard shortcuts saves the time you'd otherwise spend clicking and dragging your mouse.

Prepares for the Future - Upgrade to HTTPS

Yes, the Internet is complicated. It encounters persistent threats requiring every website and page to remain secure.

Your Selling Style Needs to Appeal to Prospect's Temperament

Why do we immediately click with some customers but not all?

Even with the technological tools at our disposal today, everyone encounters failed relationships and lost sales. Psychologists explain this as human and posit that we are born into one of four primary temperament styles: Aggressive, Expressive, Passive or Analytical.

Don't Miss the Marketing Objective

Research Reveals That 99% of Companies Marketing Their Products or Services Miss The Mark

Even though they may spend a lot of time, energy, and money on advertising or other forms of inquiry-generation online or by mail the problem begins when a qualified lead arrives, prompting you to embark on a followup campaign to engage this new prospect more aggressively.

Capturing Consumers Isn’t All That Hard – What’s in Your Message

Today prospects and consumers use mobile or desktop devices to find what they want … whether they’re researching, shopping or comparing. The most used consumer draws are: email, social media and websites. So, smart business people consistently track which of these formats brings a Return on Investment (ROI) by evaluating some basic metrics - including impressions, engagements, orders or forwards.

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