Don't Miss the Marketing Objective
Research Reveals That 99% of Companies Marketing Their Products or Services Miss The Mark
Even though they may spend a lot of time, energy, and money on advertising or other forms of inquiry-generation online or by mail the problem begins when a qualified lead arrives, prompting you to embark on a followup campaign to engage this new prospect more aggressively.
Capturing Consumers Isn’t All That Hard – What’s in Your Message
Today prospects and consumers use mobile or desktop devices to find what they want … whether they’re researching, shopping or comparing. The most used consumer draws are: email, social media and websites. So, smart business people consistently track which of these formats brings a Return on Investment (ROI) by evaluating some basic metrics - including impressions, engagements, orders or forwards.
How to Walk Out of a Meeting with Clarity
Our customers often say things that we misinterpret. These conversations can often ramble on or go off course – and it is quite common. The result is that vague or unclear statements pass by without you getting clarification ... or are simply ignored altogether.
If This Article Gives You aGrin, Then I've Done My Job
Recent headlines are rather disquieting. As one who reads a lot to stay current on what is going on in our world (past, present and beyond) it struck me that writing one more “how to” article for this post today was going to bore me, and I suspect that you too would find it thus.