Prepares for the Future - Upgrade to HTTPS
Yes, the Internet is complicated. It encounters persistent threats requiring every website and page to remain secure.
Your Selling Style Needs to Appeal to Prospect's Temperament
Why do we immediately click with some customers but not all?
Even with the technological tools at our disposal today, everyone encounters failed relationships and lost sales. Psychologists explain this as human and posit that we are born into one of four primary temperament styles: Aggressive, Expressive, Passive or Analytical.
Don't Miss the Marketing Objective
Research Reveals That 99% of Companies Marketing Their Products or Services Miss The Mark
Even though they may spend a lot of time, energy, and money on advertising or other forms of inquiry-generation online or by mail the problem begins when a qualified lead arrives, prompting you to embark on a followup campaign to engage this new prospect more aggressively.
Capturing Consumers Isn’t All That Hard – What’s in Your Message
Today prospects and consumers use mobile or desktop devices to find what they want … whether they’re researching, shopping or comparing. The most used consumer draws are: email, social media and websites. So, smart business people consistently track which of these formats brings a Return on Investment (ROI) by evaluating some basic metrics - including impressions, engagements, orders or forwards.