Let's Talk Videos - Boost Your Corporate Comms
Given today’s technology there’s a broad spectrum of approaches to your communications toolkit. Traditional printed promotional materials are costly, consume time to produce and often aren’t widely read because people won’t stop long enough to read them. Everyone wants to see “bits and bytes” of information that fit into their busy day. .
Clarity Helps With Brand Strategy
Likely you already know what your brand stands for, how it differs for each of your target audiences, profiles of customers, and have an honest view of where your brand ranks among competitors. You should already understand how you differentiate yourself from the competition.
Re-evaluate Your Loyal Customers' Spending Habits
Historically many companies have focused on customer retention rather than customer acquisition. But according to Gartner’s annual CMO Spend Survey, in 2018, companies will be investing in customer retention, but will likely spend more compared to customer acquisition by a ratio of two to one.
Let's Assume That You Have A Well-Nurtured Email Database
Let's also assume that you use these emails vigorously to reach those with whom you want and need to communicate regularly. Good. You get a nice Gold Star on your scorecard..