Clarity Helps With Brand Strategy
Likely you already know what your brand stands for, how it differs for each of your target audiences, profiles of customers, and have an honest view of where your brand ranks among competitors. You should already understand how you differentiate yourself from the competition.
Re-evaluate Your Loyal Customers' Spending Habits
Historically many companies have focused on customer retention rather than customer acquisition. But according to Gartner’s annual CMO Spend Survey, in 2018, companies will be investing in customer retention, but will likely spend more compared to customer acquisition by a ratio of two to one.
Let's Assume That You Have A Well-Nurtured Email Database
Let's also assume that you use these emails vigorously to reach those with whom you want and need to communicate regularly. Good. You get a nice Gold Star on your scorecard..
Protection Against Passwords, Phishing & Hacking
If computer users devise a random password with a mix of characters and case, it is hard to guess; but most don’t because random strings are difficult to remember.