Telling Your Customers Their Prices Are Going Up
Customers will pay more if you give them reason to do so; Below are several key steps for communicating a price increase. Things such as Inflation - Increased Competition - Higher Wages - Expansion - you don't really have options to these factors. Whatever your reason for raising prices, treating your customers as a friend and partner is the best strategy.
Hints To Creative Lead-Generation Content
LinkedIn's global content marketing head develops content targeting approximately 450 million users. His task is converting interested users into paying for the company's business solutions and premium subscriptions. He and his team also drive the lead generation bus.
Now, do I have your attention?
Your website is the window to your company and most often the best place to collect high-quality leads. But, does it stand up to the test or flop? If it is more than two years old, you may want to re-think re-gearing some important areas. Unfortunately, tired websites don't inspire anyone to do anything!
Differentiate or Die!
What makes you more unique, more valuable, and more visible in your marketplace? The old saying "Differentiate or Die" rings true today more than ever and having a unique selling proposition (USP) will dramatically improve your company’s positioning and marketability by creating the following: