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Blogs Build Significant SEO:
- Gives your website a unique link profile!
- Timely and compelling content draws in Google’s algorithms
- Talking to like minded guests who interact or inquire about something … each time they do, boosts your Google ranking up a notch
- Ranks you in Blog Search
- Ranks you in regular keyword searches
- Ranks you in Local (Maps) search results
- Engages other bloggers
- If you’re an expert in your field, you can “crow” and get noticed
Points To Help Create An Effective Blog:
- Use WordPress - it has a lot of search engine optimization basics
- Post frequently
- Keep it pithy and DON’T BE BOARING
- Integrate your blog as part of your existing site
- Avoid menu navigation systems that do not use SEO-friendly links
- Incorporate by-lined posts and articles and author tags
- Use blog posts to reinforce your website SEO key words
- Include tag pages and related post links
- Join a blogosphere – contribute to another blog with a crosslink
- Get organized; create a content calendar
Keep posts brief! We’re all too busy to read long stuff. If you have a point, make it and keep it informative and interesting. Then shut up!
Oh, and don’t forget, your blogs can be one or two paragraphs? Mix up your posts – write something about as long as this article and then do two that are shorter yet. Make it an easy read - busy people like that and best of all, they will return.
If you’re serious about getting found on the Internet, a regular blog post is a very cost effective and simple way to do so. Call HQZ if you need help setting up a website Blog.