1. Establish Your Credibility First
Your audience will pay more attention to you if they know you are credible. Whatever size the audience, begin by establishing your credibility first thing. Put the group at eaForbes Insights
PutPuse by telling a short story about your background on this topic or an experience that shaped the presentation and message.
2. Be Clear About Presentation Objective
Upfront awareness of the presentation message and goal helps your audience better understand what they will hear as you present your material. Whether it’s funding, initiative approval, changing their minds, learning new facts, or consensus gathering, knowing your topic makes it easier to achieve the action you expect and what your audience deserves.
3. Supporting Material Helps
Your credibility can’t stand alone so reinforce the credibility of your presentation by going beyond the presentation material. Offer handouts or supporting data that reinforce your credibility. Sometimes it’s best to use this information in your speaking notes. Examples might be telling a story, providing statistics, referencing research, or presenting quotes from well-respected experts whose message supports your theme. An example of a good approach to this is say … “this may be surprising, but ...”
4. Intersperse Message with Power Quotes or Strong Images
For emphasis and impact, introduce each unique topic/idea with a relevant quotation or full-screen image to evoke the topic rather than use yet another new topic title slide. Begin with a word or two about the topic or say it out loud and let the quote or image reinforce. Doing so gives your topic more impact while the audience awaits the new unfolding material. This approach injects good pacing by breaking up the presentation, especially if the information includes dry material such as sales graphs or bullet points.
5. Occasionally Check for A Heartbeat
Spring a thought-provoking question. One effective way to relate information is to ask a question first instead of launching into the presentation material. This gets them thinking about the material in the right context. Most people enjoy a challenge too, they ponder the question … then begin thinking about an answer. Examples of this might include: “You might wonder why ...”; “When I first looked at this issue, I asked myself ...”; or “How much longer should we ...?” Always consider your audience and anticipate questions they might ask. Phrase your questions to answer those things for them, while simultaneously advancing and supporting your presentation message.
6. Surprise Them
Sometimes getting attention about your topic works well with shocking statements. Doing so occasionally gets audience attention and makes the point more memorable.
7. Prepare for Difficult Questions
Since questions during your presentation or the Q&A session are inevitable, be prepared for the most difficult ones which could easily derail your presentation or subvert your goal. To avoid this, know your topic thoroughly and plan for these questions .. it’s going to happen so just be prepared. Consider all the objections the audience may raise about your points or information. Short circuit this by including the most critical questions in the presentation. Just be prepared to answer these questions if they arise. Frequently these questions are queued by simple statement justifying or addressing concerns relating to finance, IT, HR, etc.
8. Prepare Questions If None Arise
Regardless of whether you are doing a public presentation or a focused business presentation, leave time for questions and answers at the end. If none asks a question, be prepared with your own questions, then answer them. A good Segway for doing this might be: “I’m usually asked…” or “One thing you might still be wondering about...” Ensure that this question is directly related to your message and is logical. Even if you get questions, you can still use yours at the end of the Q&A in a final wrap.
9. Prepare a Second (Short) Closing After the Q&A
Just like an encore or a curtain call, you should include a short closing after the questions. This is the time to summarize (again) and drive home your key messages and points, including your Call to Action.
Most presenters practice most if not all of these recommended tactics. Ensure to review these simple and proven steps to making your presentations REALLY HELPFUL AND INFORMATIVE rather than boring and unfun.