First Impressions Really Matter!
Can you honestly say that your website, social media profiles, or local listings present a positive or good impression?
Thirty-six percent of small business shoppers look for new businesses through online research … so, isn’t it logical that your online presence make the best impression possible? The suggestions below help you evaluate and fine-tune your online presence.
It’s really important to keep your website, Facebook and LinkedIn page visuals consistent. This includes logos, accent colors and message. When inconsistent your online presence appears disorganized and suggests unreliability. So, present the same properties for each: one standard logo, consistent brand fonts and colors, and similar language in “bios” and “about us” pages. Cohesive online continuity establishes authenticity and credibility … or should.
Protect your brand before someone else steals it. Owning your custom domain name (www.mycompany.com) and social media handles (myname@mycompany) across all social platforms is required. Why? Because your brand will be vulnerable and other businesses with similar names will absolutely claim your domain and encroach upon your search results. Uncertainty about selecting your url almost always ends the search. Own your custom domain then create Facebook, Twitter, Instagram, Pinterest, and Snapchat social media handles. Once you own them, then decide how to use them.
Website or social media post typos or grammatical errors detract from the value of your content and ultimately your business. Writing errors detract from your positive branding. Always spellcheck and review whole page and review more than once. Finding a typo after you publish your online document is bad; people notice and disappear ‘hmm’. Not good.
Ignoring Comments / Reviews
Pay close attention to online reviews, comments and feedback you receive. If someone takes time to comment - whether positive or negative – that’s good. Google Alerts is the easiest and best approach to ensure you don’t miss these messages. HQZ has used this easy tool for a long time and it’s been very beneficial.
Social Media Reinforces
Social media is an important part of building your brand and reinforcing your marketing outreach. It establishes familiarity, humanizes your brand and strengthens opinions about your sphere of knowledge and influence. People love consistency and watch for new content from their favorite posts. So, give them something! Deliver regular social media posts - frequent hits humanize your brand and strengthens viewers’ opinion about your business.
Maintain Local Listings
People are constantly looking for new businesses online and search results influence their decision to view a website or call you. If your business has outdated or inaccurate information in its local listings (online profile: business name, address, phone number, and other details), the wrong message is sent, and causes consumers to exit.
It’s simple to manage your business listing and maintain consistent company information across various online directories. First, register your business with Google, and they use services that submit your business profile to dozens of local directories on your behalf. You do the work once, and they take care of the rest.
Delete Old Website Copy!
Having old or incorrect information on your website is a major mistake for a company’s professional online look. If your website has old event data, wrong operation hours, incorrect copyright date in the footer (i.e. © My Small Business 2018), visitors assume that your business ignores details. Adjusting website content is simple and though subtle, helps maintain a reliable image. Regularly review your website content for inaccurate information. The rewards for sweeping out debris are worthwhile.
Go Mobile Too
They don’t care … but you should! Offer your website visitors the best mobile experience possible. Create a website that is formatted for desktop and mobile viewing. Using a website builder tool automatically formats your website for mobile and desktop. Doing so makes you appear professional and reputable.
Photos Make or Break It
Because images process 60,000 times faster than text, people won’t ever read the text if your images are bad. Think about how your website looks. Engage guests using high-quality, eye-catching images that instantly reflect the solution (product or service) they relate to. Purchase images; downloading images is risky since most are trademarked – posting unpurchased images can cause you a lot of grief. Let your images do the heavy lifting for your website and social media activity. Be selective as well.
As you review your own website or consider designing one first carefully consider: Usability, Clarity, Consistency, Visual Appeal, Ease-of-use,
Menu with effective site navigation, and Distinctive Content. Each is critical to your success.
HQZ Experts assists clients in working more efficiently, solving marketing issues and managing tactics.