Items filtered by date: January 2020
Digital Marketing Etc.
The path to reaching business goals works better using a digital marketing strategy. Why? Doing so helps you save money, evaluate vital data from which to make better decisions, and build customer trust. How so? Because it’s more affordable, flexible, and easier than traditional marketing approaches. Regardless of size, industry or geography, digital is necessary for growth and staying power today and tomorrow. The topics below define why.
Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t. Most digital marketing channels are less costly from the start and help you avoid overspending on underperforming campaigns.
Digital marketing gives small businesses more opportunities to compete, improve brand awareness, and build an audience. That’s because it closes the gap between large, medium, and small companies and benefits each range with many of the same resources ... it’s about what you offer, not how tall your building is.
Measures Program Results
Single attribution (first touch/last touch) is the method of measurement used by most marketing teams. The theory: it takes an average of seven touches to convert a cold lead to a sale and puts the highest value on the first or last touch. Traditional marketing stats are much more difficult to measure say on the ROI of a print ad than it is to measure that of a digital ad given the print ad audience is much broader. Digital marketing targets specific audiences and can see which advertisement prompted which sale. Imagine.
A/B Testing Works
Experimenting with all aspects of a marketing campaign — A/B testing the location of an email, sign-up, call to action, the color of a promotional banner, a subject line — is much easier to analyze more quickly on digital feeds. Simple changes can be tracked and used to target customers more effectively. The results of A/B testing can improve targeting of print ads too. Example: if a company targets the same audience on a search engine as it does in a print magazine ad, the message will be effective for both.
Mobile Marketing Engagement
Mobile marketing is changing the way we all ‘view’ the world. According to Global Web Index, more than eighty percent of internet users own a smartphone, and ninety percent of the time spent on their smartphone is devoted to applications. Mobile marketing — from email and social ad design to SEO to branded apps —you to reach users in their comfort zone. Great concept.
Analytics Reveal Biz Models
Measuring digital analytics helps companies make informed decisions about where to invest their resources and improve efficiency. Gathering numbers from traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all data automatically available.
Digital Is Personal
Tech marketplaces have led customers and buyers to expect individual, personalized attention. “Click To Tweet” Digital marketing eliminates the “one size fits all” marketing approach by delivering better insight into segmentation. Using customer behavior tracking results to personalize outreach creates the ideal customer experience because you are reaching the RIGHT audience. It also increases trustworthiness, loyalty and a growing team of brand advocates. Which is the whole point.
Email Marketing Is Best
We always assume that our digital marketing strategy caters to the audience’s preferences. Fact: seventy-two percent of people prefer to hear from brands via email. And, email marketing sets targeted messaging right in front of customers and prospects. When automated, “trigger emails” can be sent automatically based on customer activity and personalized interactions … if you utilize that resource.
Building Social Media Trust
A “friend referral” instantly makes a company seem more trustworthy to prospects. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of your customers. And, recommendations highlight your company thereby routinely building a positive impression and likely trust.
SEO Promotes Your Brand
Stats show that eighty-one percent of B2B purchase cycles begin via a web search. That’s likely why search engine optimization (SEO) has the best return on investment of any digital marketing channel right now. For a company to be seen, it must show up on the search engine’s first page. A solid SEO strategy is vital to improving your company’s search engine ranking.
Digital marketing works! Any of these approaches can move your marketing outreach forward. HQZ Experts can help you evaluate your options and implement a strategy to better marketing practices … give us a call (949-454-6149) and we can help you get started.