Items filtered by date: September 2021

E-Mail Deliverability Is A Process

There is an important distinction between email delivery and deliverability. Delivery is when the Mailbox Provider (MBP) - Gmail or Hotmail - accepts an email into their network. Whether it lands in spam or the inbox, it is considered delivered. Deliverability refers to whether your audience has received the email into their inbox, which therefore affects the actual open rate.