Tell Us Why You're So Terrific
Website landing pages convince customers to engage and convert. They grab readers’ attention with catchy headlines, easy, pithy text, short paragraphs and bullet points, with dramatic images that strike an emotional response. Yes, there’s more to building a high-performing landing page than meets the eye.
1. Landing Page Objectives
Hub-style Landing Page: These pages contain multiple offers—infographics, e-books, videos, whitepapers, and more. People seek them to educate themselves about a topic and while they attract a lot of views, they generally result in fewer conversions. So, if your goal is to engage top-of-funnel prospects, hub-style landing pages will work.
Single-offer Landing Page: These pages include only one asset—a research report or a buyer’s guide, for instance. They’re designed for people who are already aware of a problem they need to solve. Single-offer landing pages may not generate as much traffic, but readers who wind up there are more likely to convert.
So, if you’re targeting prospects further along in the customer journey, deploying single-offer landing pages is a wise move. Both styles are proven; deciding on who you want to find your website will determine which is best for you.
2. Consistent Story Thread
Landing pages should fit the message told to your audience. Like a book, landing pages draw in readers and set the stage for what’s to come. A landing page makes or breaks a website view option! It’s really important and if you miss the mark at Home … they’ll leave and not even see your great story. Make your landing page resonate, vary material and offer enough value and intrigue to convince prospects to stay and learn.
3. Build A Working Landing Page
Can you say … “Customer Experience”? If you leverage innovative marketing automation software, you’ll gain viewership. Remember, your headlines must roar, not whimper! Grab visitors and quickly convey who you are, as in what you can do for them and why they will benefit by reading on. It’s called a unique selling proposition (USP). Use the word “you” to speak directly to them. Further clarify your USP with benefits ... what they gain by exploration.
Landing Page Images - Any photo or video on your landing page should help the visitor evaluate your offer, and if it doesn’t, fix it. Help your visitors evaluate an offer with:
- Introductory video that proving you’re a credible source of information or solve a problem for them
- Images that reveal different product angles and features that clarify and entice
- Vision images help visitors imagine what their lives could be like using your product or service
4. Your Call-To-Action Button
- Make it benefit-oriented for them.
- Make it stand out – contrast other copy size (bold or italics), colors or images.
- Make it look like a button. People like buttons and quickly recognize them.
- Link to Contact Us page
5. Why Are You So Terrific?
Offering “social proof” … someone says … they think your product is better because a stranger says so. Consider suggested topics like these for rave reviews:
- Display enthusiastic reviews from people who like your product or service.
- Showcase high-profile places your brand has been featured.
- Include emblems of trusted clients or customers.
- Feature detailed testimonials from happy customers with their photo or company logo.
If you have any question about this article give us a call: 949-454-6149. The websites we build follow these key tactics. Our clients consistently enjoy steady clicks and get “Learn More” inquiries. HQZ Experts removes the guesswork from website marketing … So, let’s talk.
HQZ Experts assists clients in working more efficiently, solving marketing issues and managing tactics.