It Began With Pay Per Click (PPC)
Pay-per-click targeted ads appear in customers’ search engine results or on websites visited. Marketers pay a fee to a website owner or search engine only when a user clicks an ad.
2017 Digital Marketing Vision
As a result of dramatic upturns in improved search functionality, social media became one of the fastest growing market drivers in 2015 and 2016. What changes in 2016 made the biggest impact on your marketing initiatives?