Examine Your Market Often 

Designing your 2022 business strategy should have included a market analysis. But most likely the strategies outlined may have changed since your initial analysis … as a result of COVID for two years. So, it makes sense to identify all new curve balls that have already impacted your market if you intend to extend your success.

2022 Keep Those Cards & Letters Coming  

Today’s world has taken a completely new perspective on marketing strategies. Starting 2022 off for success is possible but big changes are necessary to make that happen. The observations below may help make the transition easier for your firm. As I’ve often said … “Change is constant; change is good.” What better time to try than RIGHT NOW?

E-Mail Deliverability Is A Process

There is an important distinction between email delivery and deliverability. Delivery is when the Mailbox Provider (MBP) - Gmail or Hotmail - accepts an email into their network. Whether it lands in spam or the inbox, it is considered delivered. Deliverability refers to whether your audience has received the email into their inbox, which therefore affects the actual open rate.