2022 Customer Approach
Research data directly from customers always provide a broader perspective of helping you understand their agenda. It also allows you to identify them more closely by delivering a new, relevant and personalized message rather than simply polishing last year’s message.
Customer Experiences Morphing
Your customer experiences directly involve engagements, costs, buying frequency and overall customer loyalty. The better a customer experience … the better your business does your customers appreciate. It matters!
Change Marketing Approach Now
The way people purchase things is dramatically different since Covid-19 began. Latest numbers reflect that 67% of consumers now use multiple channels to complete a purchase transaction – heavily on online.
Marketers Meet Virtual Events
Remember when “events” were conventions or trade shows? Given the past years business upheaval, virtual events are now outperforming traditional trade show/convention venues. Face to face marketing has almost disappeared and has been replaced by virtual events – which are now the new norm and seem to be working out surprisingly well.