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Examine Your Market Often 

Designing your 2022 business strategy should have included a market analysis. But most likely the strategies outlined may have changed since your initial analysis … as a result of COVID for two years. So, it makes sense to identify all new curve balls that have already impacted your market if you intend to extend your success.

2022 Keep Those Cards & Letters Coming  

Today’s world has taken a completely new perspective on marketing strategies. Starting 2022 off for success is possible but big changes are necessary to make that happen. The observations below may help make the transition easier for your firm. As I’ve often said … “Change is constant; change is good.” What better time to try than RIGHT NOW?

2022 Customer Approach

Research data directly from customers always provide a broader perspective of helping you understand their agenda. It also allows you to identify them more closely by delivering a new, relevant and personalized message rather than simply polishing last year’s message.

Customer Experiences Morphing

Your customer experiences directly involve engagements, costs, buying frequency and overall customer loyalty. The better a customer experience … the better your business does your customers appreciate. It matters!

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