Yes You Can Recycle Stuff
Simple and easy steps help strengthen your social media content.
Take a look at your ‘past’ content library to see where you can pull tidbits of information then create new content from that material. Often older pieces still contain relevant takeaways or quotes that your universe finds valuable. This also helps extend or reinforce the life of your content.
Segment or select sections of a larger asset to create smaller, more detailed breakout pieces. For instance, pull stats or key figures from an infographic and repurpose them in new posts as the focal point. Doing so expands the length of a campaign and highlight relevant sections by channel audience interests.
Remove posts that are outdated. Social media is instantaneous, so the last thing you want is to have your brand appear out of touch. Since you still occasionally want to reference old social content, create archive folders to keep the content alive, with less visibility.
Transform an old piece into a new piece. Sometimes an asset just needs refreshed branding to feel new again, and there’s really no reason to reinvent the wheel. Consider taking an existing asset and designing it for a different audience.
Because the electronic universe is so vital you have lots of options in ‘refreshing’ used slogans, photos, statistics or studies … there’s always new eyes searching for information and interesting material.
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