Well ... Do You Want To Get Found...Or Not?
If your website is intended to drive leads that eventually result in customers, then your website needs SEO. You should be prepared to make an investment in SEO as well.
When it comes to search engine rankings, your targeted keyword phrase should still appear on the page itself. That's because having your keyword combinations appear throughout the page copy generally helps search engines further identify the relevancy of the page for those keywords. HQZ excels in writing good SEO terms for our clients.
SEO makes it easier for your audience to find your company. It’s about giving them something to connect to and even inspire them.
We know that copywriting best practices create compelling, engaging content that also contains repeated keywords and phrases. You never want to sacrifice readability in the pursuit of rankings, but remember that links are more important than on-page keyword repetition. HQZ uses your primary keywords early in your page title (from word position 2-5 or so).
- HQZ don't use Generic words such as "website home" or "welcome to" in your page title
- HQZ uses relevant keyword modifiers in your page title to help draw in more relevant traffic
- HQZ always ensures your page title differentiates your site from competing sites.
And, HQZ uses Meta Description tags in client search results. Good meta description tags help improve your click through rate and help differentiate your site from competing ranked sites.
Well planned and implemented SEO delivers on what gets your company found, but SEO is not an overnight solution either. We encourage our clients to make SEO a part of their entire business process. It isn’t just your IT department’s responsibility - but should include key people in your firm such as your senior staff, marketing, PR team, sales team, etc.
The time for planning for SEO is before you’ve launched or redesigned your website. For an existing site, the sooner you bring SEO into the conversation, the better off you’ll be. Otherwise, your website, while compelling, may not get any attention.
Start thinking about how they might use search engines to find your product or service.